Navana Limited
Company Profile
Represented By
Mr. Shafiul Islam
Chairman & Managing Director
NAVANA LIMITED, the flagship company of the NAVANA GROUP (previously Islam Group) was established in 1964 by the then Group’s founder Mr. Jahurul Islam and had an auspicious step into the business under an exclusive distributorship agreement with TOYOTA of Japan to market Toyota cars in the then East Pakistan.
It was indeed a great honour for our the then Chairman Mr. Jahurul Islam and the Vice Chairman Mr. Shafiul Islam Kamal (now Chairman of NAVANA GROUP) who are entrusted in the business community as pioneer in the business arena of the country. Due to the dynamic leadership of the key figure of the Group, with in a short span of five years, Toyota Corona, nicknamed the “Miracle Car” captured 80 percent of the 1300-1500 cc Volkswagen, Opel, Hillman, Austin, Morris etc. This was a tremendous marketing achievement set forth by NAVANA, Toyota is still enjoying. As an outcome of NAVANA’s pragmatic marketing strategies and huge efforts Toyota Car’s resale value has been reached the highest level in Bangladesh compared to that in other countries which has been appeared as major factor influencing customer’s buying decision in favour of Toyota. The market subsequently and till today associated with the name of Toyota as symbol of reliability, durability and quality.
In a later years the Group has entered into an exclusive distributor franchise with HINO Motors of Japan and as a result of the dynamic leadership of the Group’s Chairman and with a team of experienced marketing experts the HINO brand has been able to attain a significant market share in our heavy transport sector and now HINO is the symbol of prestige.
In August 1981, the Group set up Aftab Automobiles Ltd. to assemble Toyota and Hino vehicles for the Bangladesh market. Aftab Automobiles Ltd. is the largest private sector automobile assembling plant in Bangladesh. Aftab Automobiles Ltd. became a listed company on the Dhaka Stock Exchange in 1987. In 1998 Aftab Automobiles Ltd. has gone under a massive BMRE program and as a result of the program, it started its Body Fabricating Unit, Paint Manufacturing Unit and Battery Unit.
Soon after separating from Islam Group, Mr. Shafiul Islam Kamal who was also incharge of Construction Division and the Real Estate Division in the then Islam Group formed a new construction & real estate developing unit of the Group named: Navana Construction Ltd. and Navana Real Estate Ltd., which is now one of the leading construction and real estate developing company in Bangladesh.
In the trading front, the Group has brought into existence a separate trading unit in 1996 namely Biponon Limited. This company commenced business in the potential field of Health and Medical Equipment Sector. And within a short span of one year since its commencement it was awarded with one of the biggest single tender under the Ministry of Family & Welfare, worth of US$ of 5.0 million to supply & installation of Medical Equipment under EC finance.
Taking into consideration of the importance of the aid worthy projects the group introduced another company in 1998 namely Navana Interlinks Limited in its chain. Navana Interlinks Limited has started involving in the potential sector of Civil Aviation, Telecommunication, Power Development, Heavy & Light Industry Sector, Food Sector, Chemical & Bulk Commodities Supply & Indenting, as well as turnkey projects in these sectors.
And within a short span of time the company has picked a number of projects some of them have come into matured stage. In the very potential IT arena the group has landed with a new company namely Navana Computers & Technologies Ltd. In short span of time it has earned a reputation and gained customer satisfaction in IT market. It is already appointed as the Reseller of Hewlett Packard. In 1999, it started production of NAVANA brand AVR & subsequently considering the market prospect it also started production of IPS & UPS in May 2000. The recent success of this company is to enter into a distributorship agreement with GATEWAY INC., USA for marketing its complete range of products in IT market.
Aftab Automobiles Ltd., the listed company on Dhaka Stock Exchange has introduced a new unit for manufacturing paints with brand name NAVANA PAINTS. The company started production in November 1999 and launched marketing through exhibition at DITF 2000. The response from the users so far is tremendous.
Aftab Automobiles Ltd. also established a new unit of manufacturing of Batteries under the brand name of NAVANA. And within a short span of time since its inception the company has able to establish its good will n the market.
Over the years NAVANA GROUP has established itself under the dynamic leadership of Mr. Shafiul Islam as Chairman. With the dynamic leadership of Mr. Shafiul Islam – Chairman, Navana Group has established itself as one of the leading and fastest growing Group of companies in Bangladesh. And more diversification is awaited in the different sectors like Public Pay Phone Service, Pharmaceutical Sector, and LPG distribution.
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